SCHOOLS
& COLLEGES

Vision. Ideation. Storytelling.

Shrinking budgets. Sporadic enrollment. Image confusion. Most private, independent, and international schools are no strangers to these kinds of issues. While the challenges vary, there’s a common thread: little to no marketing strategy, and a lack of time dedicated to implementing systems that boost enrollment. Aliant Brands enjoys a growing reputation in the education sector. We are able to deliver every aspect of your school or college's marketing communications from brand research, focus groups and delivery of fresh creative campaigns, school brochures, websites and corporate gifts.

Brands for Schools & Colleges

Every school or college is a brand. Your brand is who you are, how others perceive you, how you operate and communicate and the image and reputation you build. At Aliant Brands we work with organizations in education, commerce and charity to help develop brands that give guidance, improve perceptions and reflect your true strengths and character.

Prospectus Design

The prospectus or brochure is often the first impression that a parent or prospective student has of the school or college. We all know how first impressions count, so what does your prospectus say about your school or college? Aliant Brands has been working with schools and college for some time and we’ve got some tips on the process and considerations involved in designing your prospectus or brochure.

Web Design

Not so many years ago 1 in 3 people referred to a website when making a decision about products or services, now 3 out of 4 do. Your school website is more than just a presence online or a portal for information, it’s your school shop window, where prospective and current parents will form opinions about your school.

School Photography

Aliant Brands delivers a lot of school and people photography. We like to agree a brief and prepare a list of images you require before our photographer arrives. Some of the photos will be staged but a great deal are taken unobserved, which is how the best images normally come about.

A variety of creative
capabilities under one roof!

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Private Schools

In selecting the right school for their child, parents are making a huge decision. They will go on a journey of discovery that includes word of mouth, a web visit, the prospectus, a school visit and possibly a sample day. It's a competitive market and in order to ensure your message and proposition is fully represented, every stage of that journey needs to be carefully considered, shaped and put into place.

Not every child will be suitable for your school and your school won't be suitable for every child.

However, by clearly understanding the criteria by which parents assess their choices and identifying the core characteristics, strengths and pillars of your school, you can ensure that both enquires and enrolments are optimised. Developing a clear, compelling and uncluttered proposition is essential to differentiate your school from the competition.

At Aliant Brands we love working with private schools to absorb ourselves in the character, ethos and strengths of each school. We work with your team at every stage to shape your core propositions, tone of voice, photography, design styles and the parent journey to ensure your school is promoted to its full potential and the true character and ethos shines through.

Further
& Higher Education

Increasingly we are being asked to work with technical colleges and universities. At the heart of all our education campaigns or school brochures is the need for a focussed appraisal of course offerings, related audience groups, competitors, core strengths and ethos.

Our experience in developing creative campaigns across multiple sectors and our extensive work in brand review and development gives us the skills to quickly shape communications and design styles to connect with your specific audiences.

We increasingly find that our diverse experience in the charity, commercial and education sectors is a real strength for further education colleges with wide audience groups of young adults.

Our work with education organizations includes brand review and refreshment, campaign creatives and roll-outs, brochure design, copy, photography and print, and digital marketing. We can work from a standing start to review and assess the marketing requirements through research, focus groups or brand workshops, or we can work alongside your marketing team to quickly get on board with the brief and provide the level of support you require.