STRATEGY &
CREATIVE
SERVICES
Vision. Ideation. Storytelling.
Bridge the gap between your internal creative resources and outside agency relationships with a cross-functional team focused on elevating brand interaction at each and every touchpoint. We understand that, in order to speak to your customers on a deeper level, you need a thought-provoking brand identity that resonates directly with your audience and their needs. Our full-service branding and design agency offers a range of brand development services to help you establish a connection with your customers. We specialize in several aspects of areas, including:
Marketing Strategy
Infuse your brand with fresh perspective, outside-the-box ideas and honest feedback focused on optimizing the customer experience and creating better business outcomes.
Corporate Branding
Elevate and modernize your brand positioning — from logos, graphics and photography to brand voice and guidelines.
Creative Services
Bring ideas to life with relevant, engaging and digestible content that has the power to align employees and connect with target audiences, both on and offline.
Branding Strategy and
Brand Development Services
Infuse your brand with fresh perspective, outside-the-box ideas and honest feedback focused on optimizing the customer experience and creating better business outcomes. Branding your business should translate to people caring about your brand and what it stands for. Creating an unforgettable story inspires loyalty and ensures people remember your name. We then go on to amplify these branding foundations with tech and social media to establish your brand in your niche.
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With the help of a full-service marketing agency like Aliant Brands, creating a brand identity starts by applying a strategic lens to your business’ growth plans, target audience, goals, objectives, and competitive landscape.
From there, we build an established, cohesive, and original aesthetic that works to bring your brand to life, differentiate it from the competition, and connect with your consumers.
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A thoughtfully done and effective brand identity strategically developed by a trustworthy agency includes:
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Unique brand qualities
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The character traits of the brand’s personality
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Core audience details
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Competitive landscape analysis
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A holistic visual theme
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Primary logo
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Logo system
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Supporting graphics
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Brand kit and digital assets
Custom Merchandise Design
While the ethos behind good branding sits in the customer’s thoughts, you can also create tangible experiences to complement it. At Aliant Brands, our branding agency services also include the creation of custom merchandise to bring your company to life. Our branding services include design and production teams who specialize in creating premium merchandise, including promotional products, cut-and-sew bags, headwear, and apparel.
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By tapping into merchandise designs services, a brand can get the most out of its investment, in not just the merchandise, but also the brand identity and development. Extending its unique facets into winning design for premium apparel from hats and hoodies to t-shirts, bags, accessories, and more — brings out distinct features and personality traits in such a way that builds a physical connection between your audience and the brand itself.
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Full Design Process
Merchandise design goes beyond graphic design. Multiple designers will take on a project, learn the ins and outs of a brand, their goals, their audience, and other insights to gain design inspiration that can be mapped out on a line of custom merchandise.
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When you work with our team for your design needs, you can expect the process to have the following steps:
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1. Discover - Merchandise Design
We dig into the essence and positioning of your brand.
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2. Direct
We define our creative visual direction based on strategic insights for you and your team.
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3. Design
Our team conceptualizes designs that authentically reflect your brand ethos and amplify your brand story.
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4. Do
With all of this knowledge, we then create tangible design in the form of beautiful brands, curated apparel, and unique merchandise that resonates with your target audience.
Inspiration
Tangible
Outcomes
Tangible outcomes don’t just happen on their own. They’re the direct result of strategic partnerships rooted in effective communication, collaboration and problem solving. When it comes to strategy and creative services, we’re just as happy to roll up our sleeves and work on a project as we are to own full brand direction, budget allocation and, most importantly, outcomes.
Align your portfolio - from business cards and infographics to web and social media content, branded merchandise, environmental graphics and just about everything in between.
Tap into a cross-functional team who can serve as an extension to both your internal and outside creative resources for campaigns, programs and projects.
Save time and marketing dollars by working with a partner who can provide upstream strategy and creative services in addition to downstream production and distribution - both on and offline.
Align your portfolio - from business cards and infographics to web and social media content, branded merchandise, environmental graphics and just about everything in between.
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What are some of the printing techniques you use?We strive to add dimension to your commercial print in order to leave lasting impressions and generate emotional connections. We allow you to dream big - the capacity of our digital print and digital inkjet networks will bring your ideas to life. Our other offerings include, but are not limited to, 3D and lenticular printing, die cutting and four-color processes. We’re also well-versed in sheet-fed and web press techniques, delivering higher quality, efficiency and versatility for fast turns on high-volume print.
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What apparel finishing do you offer?We offer several finishing services to include the following: Woven Tag sourcing Woven tag sewing Hang Tag sourcing Hang tag application Individual folding and polybagging Inside tag removal Inside tag printing.
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ArtworkWhat file type should I upload? The higher the resolution the better. AI or EPS files work the best. Do you keep my artwork on file? Yes! We keep your artwork on file to make reordering and using your art on other products simple and easy! Can I specify a PMS color for my print? Yes! However, keep in mind there are a few products where, due to the limitations of the printing process, exact PMS matching isn’t possible. This information will be listed on each product page.
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Which suppliers do you work with?Your brand deserves the absolute best. That’s why we partner with a number of industry-leading suppliers to help us serve you better, faster and smarter. The result is added economic and business value with unwavering quality.
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What decoration/printing techniques do you use for apparel printing?We employ a wide range of decoration techniques such as digital direct-to-garment, color print, digital print, laser engraving, hot debossing, embroidery, 3D raised and vinyl heat transfer.
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Do you offer fulfillment services?We can accommodate fulfillment services. If you have a request for fulfillment please reach out to our team and provide all details for your request. We will determine the best approach based on your specific needs for your project.
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What does a single source mean?To put it simply, it means less work for you. You'll be able to eliminate the hassle of dealing with multiple vendors, ultimately centralizing all production of your design, print and promotional products. This will allow you to increase efficiency and reduce the amount of time and money you spend. Doing so frees up your marketing team to focus more on new strategies and developing exciting content, and less time on managing the day to day.
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How to choose a branding agencyThere is no shortage of branding agency services to choose from, but what makes some branding agency services stand out among the rest? Being unique, innovative, and forward-thinking are some of the main attributes that an agency should excel at. You should consider several aspects, including the skills and experience displayed by the company. Plus, agencies that have solid testimonials and case studies can help you make the decision. Equally as important, your business should also feel comfortable in the partnership and working together to collaborate is essential to get the right balance. Price is often a key feature but should not be a defining one. Cheaper is not always better, especially when it comes to getting your branding on point. Our brand agency services are based in Halifax, and we can help businesses in the local area and across Nova Scotia, and the rest of Canada and the US.
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Why hire a branding agency?Your goal in hiring a branding agency is to partner with someone who is setting the trends, not following them. Things to expect from a branding agency: Market knowledge Expertise and efficiency And above all a fresh perspective
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What are branding services?Branding is the process of creating a strong and positive first impression on your new and current customers. To create this foundation for your business, using branding agency services is a top choice. Experts in marketing and design, including web design, will ensure your message is consistent and engaging on all levels. It is more than a logo!
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What are the best promotional items?There is no right or wrong answer for what the best branded merchandise on the market is. However, to get the best custom promotional items made for your business, a marketing and branding strategy should be in place to help you decide. At Aliant Brands, we can help you select the most suitable promotional products for your business use. Whether it’s for a trade show or in-house employee uniform requirement, we can assist in any type of branding project.
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What custom apparel products do you offer?Our agency offers a range of custom logo apparel options to complement your promotional clothing strategy. We can work with you to produce custom printed items and products to suit your specifications. Plus, we have a full-service agency that handles everything from design through to merchandise printing. Our customer service and quality standards ensure we deliver the best products for your business needs. Some examples of the types of printing services we offer include: Digital printing Embroidery T-shirt printing Screen-printing If you’re looking for custom clothing for your business, we can create impactful garments to complement your branding. Whether your company is based in Nova Scotia or further afield, we’re happy to help your branding needs boost your company profile. Speak with us today to discover how custom-created garments could add that extra something to your business.
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What is custom clothing?Custom apparel or clothing, simply put, is clothing made especially for you and your brand. The beauty of custom logo apparel is that you can work with our promotional marketing agency to tailor the finished product to your branding message. This ensures you always target your audience with engaging and useful products to retain a place in their buying choices. There are many benefits of using a design agency to harness your brand message, and our brand development services can maximize their success.
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How to customize clothes?The process of customizing clothing is a specialist service if you are looking for professionally designed custom logo apparel. To obtain the right type of customized clothing for your business, partnering with an expert in screen printing and embroidery is the best option. Alongside printing clothing, our promotional marketing agency offers everything from initial branding strategy and design to implementing custom logos and branding to your merchandise requirements.
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Notes About Our SiteThe artwork, designs and trademarks shown on products on this site are examples of the products and imprinting services we offer. They do not represent endorsement by the owners of the artwork, designs or trademarks. All prices and product information are subject to change without notice.
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Overview of the Ordering ProcessOnce you place your order, you’ll immediately receive an email confirmation with your order number. Within 48 hours you will receive the production mockup based on your artwork request. If we are using embroidery to embellish your design, you will receive a sew out of your design. This may take up to a week. There you’ll have the opportunity to approve it, or make suggestions for changes and improvements (remember, all of your artwork for an order is FREE. We don’t charge for art design and prep!). Once you’ve approved the production mockup we will go into production. Remember, nothing goes into production without your approval!
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What if I’m unhappy with my order?If you’re unhappy with your order because the product is defective or ‘not as promised’ or the imprint quality isn’t ‘spot on’ just contact your Customer Care Representative and we’ll rerun your order or refund your money. We’ll even pay the shipping to get the problem product returned. We are in this for the long-haul and will work with you to be sure you’re 100% satisfied. Really!
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What type of payments do you accept?We accept all major credit cards!
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Can I cancel or change my order?You can cancel at any time prior to the order going into production. Once items have been imprinted with your logo, we can no longer accept a cancellation. If you need to change your order for any reason contact us and we will be happy to assist you.
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Why choose us?Engaging, Conversational Tone: We leverage a clear, concise, and easy-to-read writing style that mirrors your brand's voice and ensures exceptional readability scores. Accuracy and Expertise: Our meticulous research process guarantees factually accurate content, positioning your company as an industry authority. Topic Versatility: We cater to your specific requirements. Whether you have designated topics in mind, or require assistance in selecting relevant themes, we can deliver content that aligns perfectly with your niche. Evergreen Content Creation: Blogs serve as a cornerstone of any content marketing strategy. They provide lasting value by attracting new leads and driving website traffic over an extended period. Social Media Optimization: The inherently shareable nature of blogs allows for organic amplification across social media platforms. Additionally, content can be repurposed to maintain its relevance and freshness. Authentic Brand Voice: Our content seamlessly integrates with your brand identity, ensuring your blogs resonate with your target audience and accurately reflect your unique company persona. In essence, we provide a powerful content marketing tool that delivers long-term benefits. Let's collaborate and create blogs that become a cornerstone of your digital marketing strategy!
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Blogs are the gift that keep on giving!Blogs are a marketer's dream come true – a single investment that delivers continuous benefits over time. Here's why: Evergreen Content: Unlike fleeting ads, blogs serve as perpetual assets on your website. They remain relevant and accessible for years to come, constantly attracting new visitors and generating leads. Social Media Powerhouse: Existing blog posts can be easily reshared across social media platforms, reaching new audiences as your follower base grows and evolves. Dynamic & Adaptable: Blogs aren't static. You can update and refine content as needed, ensuring it stays relevant and reflects any changes in your industry or business. This keeps your content fresh and valuable for both new and returning visitors. In essence, blogs are a gift that keeps on giving, offering long-term value and continuous marketing potential with minimal upfront investment.
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What is a Ghostwriter?The term "ghostwriter" refers to a professional writer who creates content that is ultimately credited to another person or entity. In the context of blogs, a ghostwriter would be responsible for researching, writing, and editing blog posts that are then published under the name of the business owner or another designated individual. This approach allows business owners to leverage the expertise of a professional writer to create high-quality, informative content, even if they lack the time or writing skills to do so themselves. The ghostwriter ensures the content aligns with the business owner's brand voice and reflects their desired message.
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Content Expertise: Tailored Solutions for Your BrandOur team of experienced writers possesses a diverse skillset, crafting compelling content across crucial business and marketing domains: Business & Entrepreneurship: We guide startups and established businesses through launch, marketing, management, and the unique considerations of work-from-home models. Specific content explores marketing strategies and navigating the challenges and opportunities of remote work. Branding & Marketing: We assist you in building a robust brand identity and implementing effective marketing campaigns. Our writers provide expertise in reaching your target audience, crafting targeted strategies, and utilizing social media and content marketing to achieve sustainable growth. Design & Branded Apparel: Our team stays current on the latest trends in branded apparel design, while also offering insights into design principles and the psychology of color in marketing. Promotional Marketing & Print/Publishing: We help you develop innovative promotional initiatives, leverage branded merchandise for effective marketing, and understand the printing and publishing processes relevant to your specific industry. Beyond Expertise: While this list highlights our core areas, our writers are adept researchers, comfortable expanding their knowledge to address your specific industry needs. We encourage open communication to ensure content seamlessly integrates with your unique business goals and target audience. Leverage our writers' expertise to create compelling blog content that informs, engages, and propels your brand forward.
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Why do I need updated content and blogs?While content creation might not be the first thing that comes to mind when optimizing a website, consistently updated content and informative blogs are essential assets for any online presence. Here's why prioritizing fresh content is crucial for your website's success: Enhanced Search Engine Optimization (SEO): Search engines prioritize websites with recent, relevant content. By regularly adding new information and blog posts, your website can improve its ranking in search results, leading to a significant increase in organic traffic – potential customers who find your site naturally through search queries. Sustained User Engagement: Engaging and informative content keeps visitors coming back for more. This "organic traffic" is particularly valuable compared to paid advertising, as it demonstrates genuine interest in your brand and its offerings. Fresh content ensures your website remains relevant and continues to attract visitors over time. Improved Brand Authority: Regularly updated content allows you to showcase your industry knowledge and expertise. This fosters trust with potential customers and positions your company as a reliable source of information, ultimately strengthening your brand authority.