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Aliant Brands
Promotional Marketing Blog

Learn more about creative marketing tactics that help companies grow in today's social-media-influenced world. From tips on corporate events and growth-hacking to sending influencer kits and prioritizing company culture, you'll find ways to help your company succeed.

Cheering crowd with face paint and wigs in blue attire at a sports event. Three women in front smile and point, creating excitement.

Cheering crowd with face paint and wigs in blue attire at a sports event. Three women in front smile and point, creating excitement.

Your Yearbook Is a Brand Ambassador. Here’s How to Make It Work for You

A school’s yearbook is more than memories—it’s a brand ambassador. Here’s how to design one that inspires pride, loyalty, and lasting connection.

Aug 113 min read

Why Branded Merchandise Works: It Taps Into Memory, Identity, and Emotion

Why Branded Merchandise Works: It Taps Into Memory, Identity, and Emotion

Why Branded Merchandise Works: It Taps Into Memory, Identity, and Emotion

Great merch isn’t just seen—it’s remembered. Here’s how branded items tap into memory, identity, & emotion to make your brand unforgettable.

MERCHANDISE & APPAREL

Jul 112 min read

Branded With Feeling: Why Emotional Value is the Future of Merch

Branded With Feeling: Why Emotional Value is the Future of Merch

Branded With Feeling: Why Emotional Value is the Future of Merch

Good merch gets noticed. Great merch gets felt. Here’s why emotional value is the new currency in branded experiences—& how to get it right.

BRAND AWARENESS

Jun 242 min read

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Cheering crowd with face paint and wigs in blue attire at a sports event. Three women in front smile and point, creating excitement.

Cheering crowd with face paint and wigs in blue attire at a sports event. Three women in front smile and point, creating excitement.

Your Yearbook Is a Brand Ambassador. Here’s How to Make It Work for You

Aug 11

AI Doesn’t Click. It Decides. Will It Choose You?

AI Doesn’t Click. It Decides. Will It Choose You?

AI Doesn’t Click. It Decides. Will It Choose You?

Jul 14

Why Branded Merchandise Works: It Taps Into Memory, Identity, and Emotion

Why Branded Merchandise Works: It Taps Into Memory, Identity, and Emotion

Why Branded Merchandise Works: It Taps Into Memory, Identity, and Emotion

Merchandise & Apparel

Jul 11

Branded With Feeling: Why Emotional Value is the Future of Merch

Branded With Feeling: Why Emotional Value is the Future of Merch

Branded With Feeling: Why Emotional Value is the Future of Merch

Brand Awareness

Jun 24

From Idea to Impact: Launching a Branded Merch Campaign That Works

From Idea to Impact: Launching a Branded Merch Campaign That Works

From Idea to Impact: Launching a Branded Merch Campaign That Works

Merchandise & Apparel

Jun 11

Eco-friendly promotional products on a desk items: plant in cup, bamboo mug, notebook with "ONE WORLD" text, cardboard packaging, and laptop on white desk.

Eco-friendly promotional products on a desk items: plant in cup, bamboo mug, notebook with "ONE WORLD" text, cardboard packaging, and laptop on white desk.

Sustainable Corporate Gifting: Meaningful for the Planet—And Your Brand

Brand Awareness

Jun 5

Crowded trade show with people socializing near booths displaying clothing and colorful bottles. Background sign reads "PSI Community Café."

Crowded trade show with people socializing near booths displaying clothing and colorful bottles. Background sign reads "PSI Community Café."

How to Stand Out at Trade Shows Without Giving Away Junk

May 19

Computer programming, coding and AI artificial intelligence software development engaged by skilled coder and prompt engineer to develop LLM automated AI artificial intelligence virtual assistant

Computer programming, coding and AI artificial intelligence software development engaged by skilled coder and prompt engineer to develop LLM automated AI artificial intelligence virtual assistant

From Clicks to Conversations: Why Your Brand Needs to Be Part of the AI-Driven Dialogue

Brand Awareness

May 12

Why Clients Keep the Good Stuff: The Psychology of Branded Gifts

Why Clients Keep the Good Stuff: The Psychology of Branded Gifts

Why Clients Keep the Good Stuff: The Psychology of Branded Gifts

Brand Awareness

May 6

Beyond the Logo: How to Make Merch That Tells a Brand Story

Merchandise & Apparel

Apr 28

Merch That Redefines Brands: How the Right Item Says Everything

Merch That Redefines Brands: How the Right Item Says Everything

Merch That Redefines Brands: How the Right Item Says Everything

Merchandise & Apparel

Apr 21

What’s Trending in Branded Merch This Year (and What’s Overdone)

What’s Trending in Branded Merch This Year (and What’s Overdone)

What’s Trending in Branded Merch This Year (and What’s Overdone)

Brand Awareness

Apr 15

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