Why Most Corporate Gifting Misses the Mark
Some brands survive market shifts not because they look different, but because they mean something to the people who choose them. This article examines how symbolic value forms, why it strengthens loyalty, and what it takes to build a brand people use to express identity.
Mario
Dec 11, 20252 min read
The Psychology of Symbolic Value: How Brands Become Identity Carriers
As AI erases functional difference, belief becomes the moat. The Psychology of Symbolic Value examines how symbolic equity turns trust into long-term advantage.
Mario
Nov 19, 20253 min read
