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Aliant Brands
Promotional Marketing Blog

Learn more about creative marketing tactics that help companies grow in today's social-media-influenced world. From tips on corporate events and growth-hacking to sending influencer kits and prioritizing company culture, you'll find ways to help your company succeed.

Why Branded Merchandise Works: It Taps Into Memory, Identity, and Emotion

Why Branded Merchandise Works: It Taps Into Memory, Identity, and Emotion

Why Branded Merchandise Works: It Taps Into Memory, Identity, and Emotion

Great merch isn’t just seen—it’s remembered. Here’s how branded items tap into memory, identity, & emotion to make your brand unforgettable.

MERCHANDISE & APPAREL

2 days ago2 min read

Branded With Feeling: Why Emotional Value is the Future of Merch

Branded With Feeling: Why Emotional Value is the Future of Merch

Branded With Feeling: Why Emotional Value is the Future of Merch

Good merch gets noticed. Great merch gets felt. Here’s why emotional value is the new currency in branded experiences—& how to get it right.

BRAND AWARENESS

Jun 242 min read

From Idea to Impact: Launching a Branded Merch Campaign That Works

From Idea to Impact: Launching a Branded Merch Campaign That Works

From Idea to Impact: Launching a Branded Merch Campaign That Works

Turn your merch into a business tool. Learn how to launch branded campaigns that connect, convert, and deliver long-term value.

MERCHANDISE & APPAREL

Jun 112 min read

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Why Branded Merchandise Works: It Taps Into Memory, Identity, and Emotion

Why Branded Merchandise Works: It Taps Into Memory, Identity, and Emotion

Why Branded Merchandise Works: It Taps Into Memory, Identity, and Emotion

Great merch isn’t just seen—it’s remembered. Here’s how branded items tap into memory, identity, & emotion to make your brand unforgettable.

Merchandise & Apparel

2 days ago

From Idea to Impact: Launching a Branded Merch Campaign That Works

From Idea to Impact: Launching a Branded Merch Campaign That Works

From Idea to Impact: Launching a Branded Merch Campaign That Works

Turn your merch into a business tool. Learn how to launch branded campaigns that connect, convert, and deliver long-term value.

Merchandise & Apparel

Jun 11

Eco-friendly promotional products on a desk items: plant in cup, bamboo mug, notebook with "ONE WORLD" text, cardboard packaging, and laptop on white desk.

Eco-friendly promotional products on a desk items: plant in cup, bamboo mug, notebook with "ONE WORLD" text, cardboard packaging, and laptop on white desk.

Sustainable Corporate Gifting: Meaningful for the Planet—And Your Brand

Sustainable gifts don’t say “we care.” They prove it. Here’s how smart brands are turning thoughtful gifting into trust, loyalty—and lasting impressions.

Brand Awareness

Jun 5

Crowded trade show with people socializing near booths displaying clothing and colorful bottles. Background sign reads "PSI Community Café."

Crowded trade show with people socializing near booths displaying clothing and colorful bottles. Background sign reads "PSI Community Café."

How to Stand Out at Trade Shows Without Giving Away Junk

Trade show merch should spark connection, not clutter. Here’s how to create pieces that get noticed, kept, and talked about—without the land

May 19

Why Clients Keep the Good Stuff: The Psychology of Branded Gifts

Why Clients Keep the Good Stuff: The Psychology of Branded Gifts

Why Clients Keep the Good Stuff: The Psychology of Branded Gifts

The best branded gifts aren’t about cost—they’re about connection. Here’s why people keep some merch and forget the rest.

Brand Awareness

May 6

Beyond the Logo: How to Make Merch That Tells a Brand Story

Most branded merch is noise. Here’s how to create pieces that tell a story, spark emotion, and leave your brand in their hands—and memory.

Merchandise & Apparel

Apr 28

Merch That Redefines Brands: How the Right Item Says Everything

Merch That Redefines Brands: How the Right Item Says Everything

Merch That Redefines Brands: How the Right Item Says Everything

Forget swag. The right merch tells your story—visually, emotionally, instantly. Here’s how to design brand moments that actually matter.

Merchandise & Apparel

Apr 21

What’s Trending in Branded Merch This Year (and What’s Overdone)

What’s Trending in Branded Merch This Year (and What’s Overdone)

What’s Trending in Branded Merch This Year (and What’s Overdone)

Forget gimmicks—today’s branded merch is about lifestyle, purpose, and design. Here’s what’s trending and what to leave behind in 2025.

Brand Awareness

Apr 15

The ROI of Thoughtful Gifting: Why Cheap Swag Hurts Your Brand

Cheap swag doesn’t save you money—it weakens your brand. Discover how thoughtful gifting drives loyalty and brand equity.

Merchandise & Apparel

Apr 2

advertising billboards in new york city

advertising billboards in new york city

Stop Wasting Money on Ads — Use This Strategy Instead

Tired of ads that get ignored? Learn how branded products cut through the noise, build trust, and keep your brand top of mind.

Brand Awareness

Mar 19

Top Trends in Promotional Products for 2025

Top Trends in Promotional Products for 2025

Top Trends in Promotional Products for 2025

Explore 2025’s top promotional product trends—sustainable swag, smart tech, and bold designs to keep your brand ahead of the curve!

Dec 20, 2024

Dare to Stand Out: Unlocking the Power of Full Custom Products

Dare to Stand Out: Unlocking the Power of Full Custom Products

Dare to Stand Out: Unlocking the Power of Full Custom Products

Customization is key. Fully personalized products elevate your brand, drive results, and connect with customers like never before. Start now

Merchandise & Apparel

Dec 19, 2024

'Everyday is a Gift' – A Strategic Perspective on Branding for 2025

'Everyday is a Gift' – A Strategic Perspective on Branding for 2025

'Everyday is a Gift' – A Strategic Perspective on Branding for 2025

Everyday is a Gift’ is more than a campaign—it’s a philosophy. See how strategic branding can create meaningful touchpoints in 2025 & beyond

Merchandise & Apparel

Oct 23, 2024

From Bland to Bold—Strategies to Make Your Brand Unforgettable

Stand out with experiential marketing—engage, delight, and connect through personalized brand moments that leave lasting impressions.

Merchandise & Apparel

Oct 21, 2024

Unlock the Power of Promotional Products: Boost Your Brand and Drive Lasting Results

Promotional products act as walking billboards, keeping your brand top of mind and building lasting customer loyalty.

Oct 4, 2024

The Future of Premiumization: Unlocking New Heights for Your Brand

Unlock new heights of brand value with premiumization. Discover strategies to sustain momentum and redefine your brand identity.

Merchandise & Apparel

Jun 26, 2024

The Art of Premiumization: Elevating Brands Beyond the Ordinary

The Art of Premiumization: Elevating Brands Beyond the Ordinary

The Art of Premiumization: Elevating Brands Beyond the Ordinary

Unlock the power of premiumization to elevate your brand, blending luxury and everyday practicality for extraordinary success.

Merchandise & Apparel

May 22, 2024

The Science Behind Effective Trade Show Swag: Mastering the Art of Memorable Promotional Items

The Science Behind Effective Trade Show Swag: Mastering the Art of Memorable Promotional Items

The Science Behind Effective Trade Show Swag: Mastering the Art of Memorable Promotional Items

In the dynamic arena of trade shows, where every brand competes for a moment of attention, the power of effective promotional...

May 2, 2024

Harnessing the Power of Promotional Apparel in Workplace Culture

Harnessing the Power of Promotional Apparel in Workplace Culture

Harnessing the Power of Promotional Apparel in Workplace Culture

Discover how custom apparel can unite, inspire, and boost workplace morale.

Merchandise & Apparel

Apr 30, 2024

The Evolution of Corporate Gifting in a Post-Pandemic World

The Evolution of Corporate Gifting in a Post-Pandemic World

The Evolution of Corporate Gifting in a Post-Pandemic World

In the wake of the global pandemic, the corporate world has witnessed seismic shifts, not just in how businesses operate but also in the...

Merchandise & Apparel

Apr 30, 2024

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