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Aliant Brands
Promotional Marketing Blog

Learn more about creative marketing tactics that help companies grow in today's social-media-influenced world. From tips on corporate events and growth-hacking to sending influencer kits and prioritizing company culture, you'll find ways to help your company succeed.

Branded With Feeling: Why Emotional Value is the Future of Merch

Branded With Feeling: Why Emotional Value is the Future of Merch

Branded With Feeling: Why Emotional Value is the Future of Merch

Good merch gets noticed. Great merch gets felt. Here’s why emotional value is the new currency in branded experiences—& how to get it right.

BRAND AWARENESS

7 days ago2 min read

From Idea to Impact: Launching a Branded Merch Campaign That Works

From Idea to Impact: Launching a Branded Merch Campaign That Works

From Idea to Impact: Launching a Branded Merch Campaign That Works

Turn your merch into a business tool. Learn how to launch branded campaigns that connect, convert, and deliver long-term value.

MERCHANDISE & APPAREL

Jun 112 min read

Eco-friendly promotional products on a desk items: plant in cup, bamboo mug, notebook with "ONE WORLD" text, cardboard packaging, and laptop on white desk.

Eco-friendly promotional products on a desk items: plant in cup, bamboo mug, notebook with "ONE WORLD" text, cardboard packaging, and laptop on white desk.

Sustainable Corporate Gifting: Meaningful for the Planet—And Your Brand

Sustainable gifts don’t say “we care.” They prove it. Here’s how smart brands are turning thoughtful gifting into trust, loyalty—and lasting impressions.

BRAND AWARENESS

Jun 52 min read

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Dare to Stand Out: Unlocking the Power of Full Custom Products

Dare to Stand Out: Unlocking the Power of Full Custom Products

Dare to Stand Out: Unlocking the Power of Full Custom Products

Customization is key. Fully personalized products elevate your brand, drive results, and connect with customers like never before. Start now

Merchandise & Apparel

Dec 19, 2024

The Power of Design: Why Packaging Matters

The Power of Design: Why Packaging Matters

The Power of Design: Why Packaging Matters

The packaging that your product comes in is the first thing customers see and touch, making it a crucial element in your overall marketing.

Merchandise & Apparel

Oct 14, 2023

Revealing a Hidden Treasure: How Annual Reports Fuel Brand Awareness

Annual reports provide a platform for authentic storytelling. Through engaging narratives, companies can humanize their brand...

Brand Awareness

Sep 26, 2023

Amplifying Brand Awareness Through Innovative Print Marketing

Businesses that experience branding success with print understand how it resonates with prospective customers.

May 5, 2023

How to Design a Brochure That Engages Your Audience

How to Design a Brochure That Engages Your Audience

How to Design a Brochure That Engages Your Audience

Brochures are a visual representation of a brand & a tangible way for an audience to learn more about an organization's mission.

Schools & Colleges

Mar 11, 2023

Great Annual Report Design

Great Annual Report Design

Great Annual Report Design

Annual reports have become an essential tool for organizations & businesses to communicate their financial performance to their stakeholders

Mar 11, 2023

A Better Way to Brand Apparel: Digital Direct To Garment

Digital Direct To Garment features a CMYK reproduction process with a range of nearly 400,000 colors, bringing your logo to life.

Merchandise & Apparel

Oct 1, 2022

Traditional marketing. How can it be used for your business?

Traditional marketing. How can it be used for your business?

Traditional marketing. How can it be used for your business?

A well targeted marketing campaign can be effective in hitting home with your audience and creating a memorable link with your company.

Brand Awareness

Sep 29, 2022

Yearbook Printing - The Importance of Yearbooks

Yearbook Printing - The Importance of Yearbooks

Yearbook Printing - The Importance of Yearbooks

A yearbook is an annual publication which – in its simplest terms – gives information about events and activities of the previous 12 months.

Schools & Colleges

Sep 19, 2022

Floor Graphics Are Underrated

Floor Graphics Are Underrated

Floor Graphics Are Underrated

The floor is the limit! Few visual effects are as impressive and original as self-adhesive floor films.

Brand Awareness

Sep 12, 2022

WHY PRINT IS MORE EFFECTIVE THAN DIGITAL

WHY PRINT IS MORE EFFECTIVE THAN DIGITAL

WHY PRINT IS MORE EFFECTIVE THAN DIGITAL

Numerous studies show that the average person has a far higher recollection of a printed item than a digital communication.

Sep 1, 2022

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