Advertising Doesn’t Have an AI Problem - It Has a Meaning Problem
Artificial intelligence is raising the baseline of advertising, making it possible for almost anyone to produce polished campaigns at speed. As production becomes easier, distinction becomes harder. This piece explores why the real challenge is no longer how content is made, but what it stands for.
Mario
Mar 314 min read
Why Most Corporate Gifting Misses the Mark
Some brands survive market shifts not because they look different, but because they mean something to the people who choose them. This article examines how symbolic value forms, why it strengthens loyalty, and what it takes to build a brand people use to express identity.
Mario
Dec 11, 20252 min read
