Aliant Brands
Promotional Marketing Blog

Learn more about creative marketing tactics that help companies grow in today's social-media-influenced world. From tips on corporate events and growth-hacking to sending influencer kits and prioritizing company culture, you'll find ways to help your company succeed.

Fashion mannequins in a chic store display. A pink poster shows a woman smiling in sunglasses. Text: Explore Our New Collection.

The Psychology of Symbolic Value: How Brands Become Identity Carriers

As AI erases functional difference, belief becomes the moat. The Psychology of Symbolic Value examines how symbolic equity turns trust into long-term advantage.

STRATEGY

Mario

4 days ago3 min read

Stack of folded sweatshirts with logos: Reebok, Adidas, Nike, and Champion. Neutral tones, soft texture, white background.

Building Brands That Outlast the Moment

Thirty years in this industry teach you things speed can’t. Cultural Durability explores why brands that know who they are—and stay true to it—outlast every trend that tries to replace them.

MERCHANDISE & APPAREL

Mario

Nov 44 min read

Gold text "GYORR LONDON" on a black textured background with a stylized G and crown emblem, conveying luxury and elegance.

The Tangible Side of Branding: How Objects Build Belief

Touch is the last honest medium. The Tangible Side of Branding explores how material design shapes trust — and how brands lose credibility when they forget that.

BRAND AWARENESS

Mario

Oct 284 min read