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Why Every New Business Needs a Website: The Key to Success in the Digital Age

Congratulations! You’ve taken the bold step of starting your own business. But in today’s fiercely competitive market, merely having a great product or service isn’t enough. To truly stand out and succeed, you need a powerful online presence, and that starts with having a website from the get-go.

Modern web design screen devices

Here are five compelling reasons why:

1. First Impressions Count, Big Time: Your website is often the first point of contact potential customers have with your brand. Just like a physical storefront, it needs to be inviting, easy to navigate, and reflective of your business ethos. A well-designed website exudes professionalism, setting the tone for your brand’s credibility and seriousness.

According to a study by Stanford University, 75% of users admit to making judgments about a company’s credibility based on their website’s design. Furthermore, 94% of first impressions are related to design elements.

2. Visibility in the Digital Jungle: In an era where consumers turn to the internet for solutions, not having a website is akin to being invisible. Your website acts as a signpost in the vast digital landscape, guiding potential customers to your offerings. While social media presence is essential, a website provides comprehensive information and builds trust more effectively.

Research from Forbes indicates that 97% of consumers search online for local businesses, and 88% of consumers who search for a local business on a mobile device call or visit that business within 24 hours.

3. 24/7 Availability: Unlike a brick-and-mortar store with set operating hours, your website is open round the clock, every day of the year. This means customers can explore your offerings at their convenience, leading to increased engagement and potential sales. Your website acts as a tireless sales representative, working tirelessly to promote your business even when you’re not actively present.

According to data from Statista, global e-commerce sales are expected to reach $6.54 trillion by 2022, showcasing the significant opportunity for businesses to capitalize on the online market.

4. Builds Credibility and Trust: In an age where online presence equals legitimacy, a professional website is crucial for establishing credibility. It showcases your brand as trustworthy and reputable, backed by testimonials, case studies, and social proof. This instills confidence in potential customers, making them more likely to engage with your business.

A survey by BrightLocal found that 87% of consumers read online reviews for local businesses, and 79% of consumers trust online reviews as much as personal recommendations.

5. Reach a Global Audience: With a website, geographical boundaries become irrelevant. You’re not limited to serving customers within your local area; instead, you can reach audiences across the country or even worldwide. This opens up a plethora of opportunities for expansion and growth, allowing your business to tap into diverse markets and customer segments.

Data from Internet World Stats reveals that over 4.6 billion people worldwide are active internet users, highlighting the immense potential for businesses to reach a global audience through their website.

In essence, a website is your business’s supercharged launchpad, propelling you above the competition. It provides the visibility, credibility, and accessibility needed to thrive in today’s digital landscape. So, don’t hesitate – invest in a website for your new business and watch it soar to new heights!


Ready to take your business to the next level? Let Aliant Brands be your partner in success. With over 30 years of experience in brand strategy and web design, our team of experts is committed to helping you stand out in the digital landscape.

Don't miss out on the opportunity to elevate your brand with a professional website. Contact Aliant Brands today to schedule a consultation and discover how we can tailor a solution to meet your business needs.

Don't settle for mediocrity – let Aliant Brands help you unleash your full potential and achieve your goals. Reach out to us now and embark on the journey to success together!

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