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Aliant Brands
Promotional Marketing Blog

Learn more about creative marketing tactics that help companies grow in today's social-media-influenced world. From tips on corporate events and growth-hacking to sending influencer kits and prioritizing company culture, you'll find ways to help your company succeed.

Gold text "GYORR LONDON" on a black textured background with a stylized G and crown emblem, conveying luxury and elegance.

Gold text "GYORR LONDON" on a black textured background with a stylized G and crown emblem, conveying luxury and elegance.

The Tangible Side of Branding: How Objects Build Belief

Touch is the last honest medium. The Tangible Side of Branding explores how material design shapes trust — and how brands lose credibility when they forget that.

BRAND AWARENESS

1 day ago4 min read

Orange gift box with blue ribbon and visible Louis Vuitton text. Set on a gray surface with blurred green leaves in the foreground.

Orange gift box with blue ribbon and visible Louis Vuitton text. Set on a gray surface with blurred green leaves in the foreground.

The Quiet Politics of Giving

Gifts are never neutral. They carry power, intention, and story. In The Quiet Politics of Giving, we explore what brand generosity truly communicates and why giving less, but meaning it more, might be the most radical gesture of all.

BRAND AWARENESS

Oct 213 min read

A woman in a gray outfit crouches on a clipboard with abstract black patterns. Text "IA." is visible. Neutral background and modern style.

A woman in a gray outfit crouches on a clipboard with abstract black patterns. Text "IA." is visible. Neutral background and modern style.

The Architecture of Meaning: Building Brands in the Age of AI

AI can generate design faster than ever, but it can’t create belief. Real branding still begins with intention — with the questions, conversations, and contradictions that give a company its character. This essay explores what makes brands human in an age of automation.

BRAND AWARENESS

Oct 144 min read

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Gold text "GYORR LONDON" on a black textured background with a stylized G and crown emblem, conveying luxury and elegance.

Gold text "GYORR LONDON" on a black textured background with a stylized G and crown emblem, conveying luxury and elegance.

The Tangible Side of Branding: How Objects Build Belief

Brand Awareness

1 day ago

Orange gift box with blue ribbon and visible Louis Vuitton text. Set on a gray surface with blurred green leaves in the foreground.

Orange gift box with blue ribbon and visible Louis Vuitton text. Set on a gray surface with blurred green leaves in the foreground.

The Quiet Politics of Giving

Brand Awareness

Oct 21

A woman in a gray outfit crouches on a clipboard with abstract black patterns. Text "IA." is visible. Neutral background and modern style.

A woman in a gray outfit crouches on a clipboard with abstract black patterns. Text "IA." is visible. Neutral background and modern style.

The Architecture of Meaning: Building Brands in the Age of AI

Brand Awareness

Oct 14

Red lips biting a cracked chocolate ice cream bar with frosty surface. Close-up, white background, highlighting glossy lipstick and texture.

Red lips biting a cracked chocolate ice cream bar with frosty surface. Close-up, white background, highlighting glossy lipstick and texture.

How Smart Brands Turn Joy Into a Competitive Advantage

Brand Awareness

Oct 5

Closing the Loop: What Circularity Really Means for Your Brand

Merchandise & Apparel

Sep 23

Two people sit by the water at sunset, one photographing the scene. Bridge in the background, wearing backpacks. Calm and serene mood.

Two people sit by the water at sunset, one photographing the scene. Bridge in the background, wearing backpacks. Calm and serene mood.

Making the Most of Year-End Branding: Identity, Culture, Connection

Brand Awareness

Sep 16

Two blurred people in front of a white wall, examining a grid of colorful printed images, create a dynamic, focused atmosphere.

Two blurred people in front of a white wall, examining a grid of colorful printed images, create a dynamic, focused atmosphere.

The Silent Signals of Branding: Why Design Speaks Louder Than Words

Brand Awareness

Sep 9

happy teenage friends or high school students showing thumbs up

happy teenage friends or high school students showing thumbs up

Yearbooks Should Tell Your Story. Not Someone Else’s

Sep 4

Cheering crowd with face paint and wigs in blue attire at a sports event. Three women in front smile and point, creating excitement.

Cheering crowd with face paint and wigs in blue attire at a sports event. Three women in front smile and point, creating excitement.

Your Yearbook Is a Brand Ambassador. Here’s How to Make It Work for You

Aug 11

AI Doesn’t Click. It Decides. Will It Choose You?

AI Doesn’t Click. It Decides. Will It Choose You?

AI Doesn’t Click. It Decides. Will It Choose You?

Jul 14

Why Branded Merchandise Works: It Taps Into Memory, Identity, and Emotion

Why Branded Merchandise Works: It Taps Into Memory, Identity, and Emotion

Why Branded Merchandise Works: It Taps Into Memory, Identity, and Emotion

Merchandise & Apparel

Jul 11

Branded With Feeling: Why Emotional Value is the Future of Merch

Branded With Feeling: Why Emotional Value is the Future of Merch

Branded With Feeling: Why Emotional Value is the Future of Merch

Brand Awareness

Jun 24

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