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Aliant Brands
Promotional Marketing Blog

Learn more about creative marketing tactics that help companies grow in today's social-media-influenced world. From tips on corporate events and growth-hacking to sending influencer kits and prioritizing company culture, you'll find ways to help your company succeed.

Beyond the Logo: How to Make Merch That Tells a Brand Story

Most branded merch is noise. Here’s how to create pieces that tell a story, spark emotion, and leave your brand in their hands—and memory.

MERCHANDISE & APPAREL

18 hours ago2 min read

What’s Trending in Branded Merch This Year (and What’s Overdone)

What’s Trending in Branded Merch This Year (and What’s Overdone)

What’s Trending in Branded Merch This Year (and What’s Overdone)

Forget gimmicks—today’s branded merch is about lifestyle, purpose, and design. Here’s what’s trending and what to leave behind in 2025.

BRAND AWARENESS

Apr 152 min read

Is Brand Loyalty Dead or Just Changing?

Loyalty isn’t dead—it just evolved. Today’s customers choose brands that align with their values, not just offer points or perks.

BRAND AWARENESS

Apr 72 min read

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Beyond the Logo: How to Make Merch That Tells a Brand Story

Most branded merch is noise. Here’s how to create pieces that tell a story, spark emotion, and leave your brand in their hands—and memory.

Merchandise & Apparel

18 hours ago

Merch That Redefines Brands: How the Right Item Says Everything

Merch That Redefines Brands: How the Right Item Says Everything

Merch That Redefines Brands: How the Right Item Says Everything

Forget swag. The right merch tells your story—visually, emotionally, instantly. Here’s how to design brand moments that actually matter.

Merchandise & Apparel

Apr 21

What’s Trending in Branded Merch This Year (and What’s Overdone)

What’s Trending in Branded Merch This Year (and What’s Overdone)

What’s Trending in Branded Merch This Year (and What’s Overdone)

Forget gimmicks—today’s branded merch is about lifestyle, purpose, and design. Here’s what’s trending and what to leave behind in 2025.

Brand Awareness

Apr 15

The ROI of Thoughtful Gifting: Why Cheap Swag Hurts Your Brand

Cheap swag doesn’t save you money—it weakens your brand. Discover how thoughtful gifting drives loyalty and brand equity.

Merchandise & Apparel

Apr 2

Top Trends in Promotional Products for 2025

Top Trends in Promotional Products for 2025

Top Trends in Promotional Products for 2025

Explore 2025’s top promotional product trends—sustainable swag, smart tech, and bold designs to keep your brand ahead of the curve!

Dec 20, 2024

Dare to Stand Out: Unlocking the Power of Full Custom Products

Dare to Stand Out: Unlocking the Power of Full Custom Products

Dare to Stand Out: Unlocking the Power of Full Custom Products

Customization is key. Fully personalized products elevate your brand, drive results, and connect with customers like never before. Start now

Merchandise & Apparel

Dec 19, 2024

'Everyday is a Gift' – A Strategic Perspective on Branding for 2025

'Everyday is a Gift' – A Strategic Perspective on Branding for 2025

'Everyday is a Gift' – A Strategic Perspective on Branding for 2025

Everyday is a Gift’ is more than a campaign—it’s a philosophy. See how strategic branding can create meaningful touchpoints in 2025 & beyond

Merchandise & Apparel

Oct 23, 2024

From Bland to Bold—Strategies to Make Your Brand Unforgettable

Stand out with experiential marketing—engage, delight, and connect through personalized brand moments that leave lasting impressions.

Merchandise & Apparel

Oct 21, 2024

Unlock the Power of Promotional Products: Boost Your Brand and Drive Lasting Results

Promotional products act as walking billboards, keeping your brand top of mind and building lasting customer loyalty.

Oct 4, 2024

The Art of Premiumization: Elevating Brands Beyond the Ordinary

The Art of Premiumization: Elevating Brands Beyond the Ordinary

The Art of Premiumization: Elevating Brands Beyond the Ordinary

Unlock the power of premiumization to elevate your brand, blending luxury and everyday practicality for extraordinary success.

Merchandise & Apparel

May 22, 2024

Harnessing the Power of Promotional Apparel in Workplace Culture

Harnessing the Power of Promotional Apparel in Workplace Culture

Harnessing the Power of Promotional Apparel in Workplace Culture

Discover how custom apparel can unite, inspire, and boost workplace morale.

Merchandise & Apparel

Apr 30, 2024

The Evolution of Corporate Gifting in a Post-Pandemic World

The Evolution of Corporate Gifting in a Post-Pandemic World

The Evolution of Corporate Gifting in a Post-Pandemic World

In the wake of the global pandemic, the corporate world has witnessed seismic shifts, not just in how businesses operate but also in the...

Merchandise & Apparel

Apr 30, 2024

Mastering the Art of Talent Attraction: Building a Successful Employer Branding Strategy

Mastering the Art of Talent Attraction: Building a Successful Employer Branding Strategy

Mastering the Art of Talent Attraction: Building a Successful Employer Branding Strategy

Enhancing your recruitment game to attract top-tier talent and solidify your position as an employer of choice. Understanding the...

Merchandise & Apparel

Apr 9, 2024

Infuse Your On-Boarding With A Touch Of Pizzazz!

Infuse Your On-Boarding With A Touch Of Pizzazz!

Infuse Your On-Boarding With A Touch Of Pizzazz!

New employees don't want a run-of-the-mill welcome; they want a personalized merchandise experience that leaves a lasting impression.

Merchandise & Apparel

Dec 8, 2023

The Power of Design: Why Packaging Matters

The Power of Design: Why Packaging Matters

The Power of Design: Why Packaging Matters

The packaging that your product comes in is the first thing customers see and touch, making it a crucial element in your overall marketing.

Merchandise & Apparel

Oct 14, 2023

The Power of Identity: The Importance of Branded Corporate Apparel

The Power of Identity: The Importance of Branded Corporate Apparel

The Power of Identity: The Importance of Branded Corporate Apparel

One often overlooked but powerful tool for building and reinforcing that identity is branded corporate apparel.

Merchandise & Apparel

Sep 25, 2023

The Gift That Keeps on Giving

The Gift That Keeps on Giving

The Gift That Keeps on Giving

Gift-giving can help your business stand out from the crowd and outshine even your strongest competitors.

Brand Awareness

May 5, 2023

Swag Kits. What are they?

Swag Kits. What are they?

Swag Kits. What are they?

Swag kits take promotional items up a notch. It’s a box, kit, or package that contains more than one item!

Merchandise & Apparel

Oct 27, 2022

The Benefits of Corporate Gifting

The Benefits of Corporate Gifting

The Benefits of Corporate Gifting

When companies take the time to send gifts for associates and clients it’s a direct reflection of your company and your values.

Merchandise & Apparel

Oct 27, 2022

Brand Highlight: Tricorp Workwear

We absolutely love the Tricorp Workwear range as they are high-quality, on-trend, and perfect for customizing.

Brand Awareness

Oct 27, 2022

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